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HOW TO SELL THE SMALL-SHIP DIFFERENCE:
Because they're unique, our small-ship voyages of exploration appeal to a unique guest. Gain a better understanding of our differences in our Sales Tools Section.
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WHAT YOU'LL FIND ON THESE PAGES:
Who is a Cruise West Guest?
Is our guest one of your long-time clients are an entirely new market for you? In this section, we'll discuss their attributes, interests and destinations that appeal to each.
How to Qualify Your Clients
Our Guests are well-educated, well-traveled individuals who have researched their travel options well, and who both recognize and appreciate the distinct advantages - the value - of small-ship cruising. On this page, we offer about how you can discover whether their interests are a good match for our product.
The Value of Cruise West
The key to selling Cruise West is to promote the value, not the price. A lower priced trip that does not meet your clients' expectations is a bad value. Learn about the value of our cruises in this section.
Small-Ship Spotlight Archive
In this section, you'll find sales tips for our cruise itineraries. Each flier contains the unique selling points for that cruise, a day to day itinerary, dates of operation and is accompanied by a flier suitable for you to reprint and share with your clients.
Online E-Brochures
Our brochures are available online, with many great features for our agent partners. Download a copy to your computer for quick reference, email to clients, add notes & comments to individual pages. These E-brochures are designed to help you sell.
Small Ship Partner Program
The more you know about small-ship cruising, the more likely you'll be able to spot clients who will find our small-ship voyages the perfect answer to their travel dreams. Our Small-Ship Partner Program is designed to help you become a specialist in this niche market.
FAM Program
There's no better way to understand the Cruise West small-ship difference than to experience it for yourself.